State College consistently ranks among the best college towns of Pennsylvania and the U.S. With a borough (city) population of just over 40,000 and a metropolitan statistical area population of around 160,000, the home of the Pennsylvania State University, aka “Penn State,” feels like a small town, yet offers a range of outdoor and cultural amenities to residents and visitors alike.

Located in rural, central Pennsylvania, the pedestrian and bike commuter-friendly State College is surrounded by a tremendous amount of easily accessible public lands. In a short 10-15 minute drive or a slightly longer pedal, you’ll be outside of town and at the edge of the 96,975-acre Rothrock State Forest, a year-round venue for outdoor recreation lovers. Go a bit further, and you’ll get to enjoy another gem: the 194,602-acre Bald Eagle State Forest. No less than eight Pennsylvania State Parks lie within close proximity (30-minute drive) of State College.

Whether you love to ride your bike on quiet, tree-lined, paved town streets or country roads, crush miles of lightly traveled gravel, or shred singletrack mountain bike trails filled with renowned East Coast Rocks, you can’t go wrong riding a bike in Centre County and other adjacent counties. It’ll take you years to explore its abundant network of local roads, greenways, and trails.

Into outdoor pursuits besides riding a bike? Central Pennsylvania boasts countless opportunities for hiking, trail running, bouldering, golfing, camping, and backpacking. Hunters flock to nearby Pennsylvania State Forests and State Game Lands each year in pursuit of deer, pheasants, grouse, and turkey. World-class trout fishing entertains anglers along many local spring-fed creeks. And water sports enthusiasts spend summer weekends kayaking, canoeing, paddle boarding, boating, or swimming in local lakes and creeks. Even moto and dual sport riders enjoy numerous on and off-road riding opportunities in the region.

With its unique position deep in the midst of what locals affectionately call “Happy Valley,” State College sits at the geological intersection of the Appalachian Plateau and the Ridge and Valley portion of the Appalachian mountains. Its endless ridges and valleys and generally higher elevations make it more consistently cooler, cloudier, and greener than many parts of Pennsylvania and the mid-Atlantic.

In fact, State College’s humid continental climate brings four distinct seasons and an average 40 inches of annual rainfall. In spring, a brilliant, fresh green appears in every fertile, farm-filled valley and marches inexorably up adjacent mountainsides. The area’s mostly deciduous forests then turn into a lush, dense Appalachian green for the summer. Fall brings cool, crisp temperatures and a colorful annual display of changing red, orange, and yellow leaves. Finally in winter, the views open up for miles and miles as the trees lose their leaves, although even in the depths of winters, patches of mountain laurel, rhododendrons and hemlocks create reassuring oases of green. Most winters bring snow suitable for consistently carving turns at the local Tussey Mountain ski hill, just minutes from downtown State College, or for occasional backcountry exploration on skis or snowshoes thanks to ~45 inches of average annual snowfall.

As the home to the main campus of Pennsylvania’s largest state university with more than 40,000+ students, the population of State College skews young, with ~25% between 20 and 30 years old. Immediately surrounding the university, you’ll find a vibrant, college town atmosphere, especially during the academic year, with a plethora of casual bars, restaurants, breweries, coffee shops, bike shops, and cafes and a surprisingly lively arts and music scene. By contrast, townie summers are conspicuously quiet and peaceful, with an annual mid-summer, five-day Central Pennsylvania Festival of the Arts interspersed to liven things up. And, of course, with the fall comes a half dozen big home football game weekends that draw tens of thousands of enthusiastic Penn State Football alumni and fans from all over.

With its highly educated population, area residents enjoy excellent local public schools and family-friendly activities. State College is a generally safe community with low crime rates. Its cost of living is in line with the national average. Metro area median household income was $66,789 in 2021 (the most recently available data), and as of the spring of 2023, both the median listing and sold home prices were ~$485K for an average home price per square foot of $196. The largest ethnic groups in State College are Non-Hispanic White (~85%), Asian (~6%), Black or African American (4%), and Hispanic (3%).

Located within four hours of New York City, Philadelphia, Pittsburgh, and Washington, DC, city lovers have several options for weekend-long, big city excursions.

Job Title: Brand Content & Social Media Manager

With a demonstrable passion for social media and content creation, the Brand Content & Social Media Manager at Stan’s is a driving force that helps define the brand. This role delves into the heart of the Stan’s brand, its community, and its products - crafting a vibrant social media strategy and dynamic content plan that resonates, inspires, and delivers results. By developing and championing Stan’s online persona, this manager becomes the heartbeat of our digital presence, enhancing brand awareness and fostering a lively, engaged, and eager online community. This position demands a knowledge - of and passion for - cycling and bicycles, as well as  a blend of creativity, strategic thinking, and focused execution to ensure every post, photo, video, article, and story reflects the unique spirit of how Stan’s improves the ride for everyone.

CORE ATTRIBUTES

• Professional – You’re a pro at everything you do, even when nobody’s looking.
• Communicator – You are a storytelling ace, effortlessly articulating the point through vibrant dialogue across all mediums – words, photos, video, and IRL.
• Motivated – You’re a self-starter with unwavering tenacity. Inherently taking ownership, you are determined, results-driven, and passionate about staying ahead of the curve.
• Technophile – Technology, and what you can do with it, is a central part of your life.
• Social-native – You are two steps ahead of the latest social trends. TikTok, Instagram, Facebook, YouTube, LinkedIn - and whatever is coming next. You create the content and know the medium like the back of your hand.
• Connector – Always putting the customer first, you have mastered the art of creating genuine connections and lasting partnerships.
• Creative – You are a marketer, maker, storyteller, creator, and an out-of-the-box thinker. You enjoy the process and relish the unique details.

Collaborator – Team player, confidant, partner. You are a constant. A dependable, trusted counterpart.

RESPONSIBILITIES - What you’ll do

Reporting to the Director of Global Marketing, the Brand Content & Social Media Manager is responsible for creating content produced in-house or wherever the road or trail leads. Additionally, you will be responsible for soliciting, organizing, and posting content produced by agencies, ambassadors, teams, athletes, and other outside partners. You will also monitor our brand voice across all company social media channels. Expect to make good use of your photo, video, and writing skills on a daily basis, too. Of course, you’ll maintain a positive attitude and professional approach to both internal and external communications and demonstrate a willingness to take responsibility and work to improve continually.

Generally, as Brand Content and Social Media manager, you are expected to continually collaborate, create, curate, coordinate, and communicate.More specifically, your responsibilities include:

Social Media

• Demonstrate an in-depth understanding of current and emerging social media channels and audiences, including (but not limited to) Instagram, Facebook, YouTube, TikTok, LinkedIn, etc.
• Create and maintain a detailed, responsive calendar to prepare and execute social media posts and other content deliverables. We expect to see daily postings and constant engagement.
• Own public-facing communication across all current and future social media channels and engage responsibly with the public via social comments, shares, and posts in a way that reinforces the positive perspective of Stan's brand.
• Build and manage social media audiences to optimize reach, engagement, and brand loyalty.
• Gather, catalog, and schedule social media content related to brand and product mentions in both print and digital media, product reviews, and current cycling news that relates to the brand. Additionally, you’ll utilize content generated by in-house teams, events, sponsored riders, and industry partners. You’ll also post content created by you…see below.
• Create a dialogue and process with the Customer Service team to diplomatically and quickly address product issues raised through social media channels.
• Prepare regular reports demonstrating effective reach, consumer engagement, and optimal channel use - taking actions to consistently improve metrics.

Content

• Assist in the creation and management of digital and traditional brand content and marketing assets as directed by the Director of Global Marketing. This includes, but is not limited to, the creation and organization of new product videos, product photography, product informational guides, website content, social media content, email newsletters, and other marketing collateral.
• Think of the story. Get the story. Create the story. Share the story. Interviews with athletes and teams. Company and product news. Work with event promoters. Partner with industry connections. Share the vision with videographers, and photographers.
• You are charged with developing and presenting your ideas to create unique content for use on stans.com and across all public-facing platforms.
• Plan and coordinate photo and video shoots with athletes and teams, agencies and Stan’s staff, photographers and videographers, studios and on-location.
• You’ll also shoot photos and videos in various settings – studio, on-location, and on the fly.
• Provide support and tactical execution of all marketing initiatives and strategize with stakeholders to create continuous improvement

REQUIREMENTS - What it Takes 

The best Brand Content Creators and Social Media Managers are enthusiastic, socially-savvy goal-setters and -getters with a pulse on the latest digital trends and a drive to take our brand to the next level.

Minimum Required:

• This role is based in our State College, Pennsylvania location. You must be available to work in the office at least three days per week (planned and executed with the Director of Global Marketing). This is non-negotiable. But trust us - you’re going to love the community here and the riding in and around the area.
• Common sense knowledge of modern mountain, gravel, and road bicycles and the cycling community. You don’t need to be a professional mechanic, recovering cycling journalist, or world champion athlete, but you at least need to know what the cycling community likes and maybe the difference between quick release and thru-axle. 
• You’re highly organized and can maintain that organization in the face of chaos - not that it’s chaotic here.
• 2+ years of professional experience managing social media content and engagement
• Excellent written and verbal communication skills
• You’re an expert with cameras, shooting, editing and sharing – stills and video
• Strategic thinker with exceptional organizational skills
• Proficient user of Adobe Photoshop and Illustrator, Microsoft Office, and/or Google G Suite
• Customer-focused social media engagement expertise
• Ability to quickly learn and adapt in a fast-paced environment 
• Willingness to occasionally travel to significant trade events, races, cycling festivals, and on-location product shoots.

Preferred:

• Adept at using Adobe Premiere Pro, Premiere Rush, Lightroom, and InDesign
• Knowledge of, and/or experience with, podcasting
• Asana or similar project management application experience 
• Working knowledge of Klaviyo

Salary & Benefits
Aside from working with a staff of passionate cyclists in a fantastic location for riding, you can expect a salary range for this full-time position to be between $50,000 and $66,000 depending on experience and qualifications. Additionally, Stan’s offers competitive benefits that include healthcare, medical, dental and vision insurance coverage, an attractive vacation and time off policy, and an investment package that includes retirement and a Roth 401(k) with employer contribution. And as a Stan’s team member you’re qualified for many outdoor industry employee purchase programs.

TO APPLY

• Send an email to jobs@stans.com with “Brand Content & Social Media Manager” as the subject line.
• Include: resume, cover letter, and links to some of your previous work that illustrates how you’ll approach to this position

OUR COMPANY

Our Commitment to You
Your success is our success. At Stan's, real support means more than standing behind our products. It means supporting those who use those products, trails, roads, courses, routes, and causes that matter to them. We value our employees and are committed to their success and growth. We are committed to our team, customers, and community.

We are also advocates for employing a diverse workforce. Qualified applicants will receive consideration regardless of race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Are you passionate about
shaping company culture and driving business success through strategic HR
initiatives?

At Stan’s, we don’t just create some of the world’s most innovative cycling
products and technologies—we’re building a team that moves our Company forward.
As a Human Resources Business Partner, you’ll play a critical role in aligning
people strategies with our business objectives, ensuring our employees thrive
in a dynamic, growth-driven environment. If you're an HR professional with a
talent for problem-solving, a knack for leadership, and a drive to foster
employee engagement, this role could be your next adventure. This position offers
a desirable hybrid work model, with a remote work option as well as time
spent collaborating in person with other talented staff at our Big Flats, New
York and State College, Pennsylvania offices!

CORE ATTRIBUTES – Who You Are

• Culturally Aligned to Stan’s: You embodyStan’s core valuesthrough a focus on customer satisfaction, integrity, accountability, collaboration, and continuous improvement, ensuring your actions contribute to a culture of growth, excellence, and shared success.
• Relationships: You excel at building strong interpersonal relationships and maintaining effective working connections across all levels.
• Communication: You communicate with clarity and confidence, whether through written or verbal means, and can tailor your message to suit diverse audiences.
• Integrity: You act with unwavering integrity, professionalism, and respect for confidentiality in all aspects of your work.
• Alignment: You’re adaptable and prioritize tasks in alignment with business needs, adjusting promptly as priorities shift.
• Growth: You bring a growth mindset to your role, navigating change with ease and leading confidently in unfamiliar situations.

RESPONSIBILITIES – What You’ll Do

• Lead talent acquisition: Manage full-cycle recruitment, onboarding, and deliver a world-class candidate experience.
• Employee experience and engagement: Collaborate with leaders to motivate teams, oversee performance reviews, employee development, and lead initiatives to foster a positive culture.
• Oversee compensation, benefits, and rewards: Ensure competitive, fair pay structures, and administer benefits while introducing creative rewards programs.
• Ensure compliance: Manage policies, recordkeeping, and reporting, while stayingup-to-dateon federal and multi-state employment laws.

REQUIREMENTS – What it Takes

• Bachelor’s degree in Human Resources, Business Administration, or a related field required.
• At least three (3) years of progressive Human Resources experience required.
• Society for Human Resources Management (SHRM) or similar Human Resources certification preferred.
• HRIS experience strongly desired; experience with Paylocity preferred.

Salary & Benefits

The anticipated salary range for this full-time position is between $65,000 and $72,000 depending on experience and qualifications. Additionally, Stan’s offers competitive benefits that includemedical, dental, and vision insurance coverages, attractive time off policies, and a competitive 401(k) plan that offers a Roth option and employer contributions. As a Stan’s teammemberyou’re qualified for many outdoor industry employee purchase programs.

To Apply

Email your resume and cover letter to jobs@stans.com with “Human Resources Business Partner” as the subject line.

Our Commitment to You 

Your success is our success. At Stan's, real support means more than standing behind our products. It means supporting those who use those products, trails, roads, courses, routes, and causes that matter to them. We value our employees and are committed to their success and growth. We are committed to our team, customers, and community.

We are also advocates for employing a diverse workforce. Interested and qualified candidates will be considered without regard to race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.

We are also committed to providing reasonable accommodations to qualified individuals with a disability. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact jobs@stans.com or (607) 562-2877.